Most of the excitement around the track was that it’s an awesome song with a killer chorus, and also that it had Penguin Prison on the track too! For the video, they’ve naturally gone the “cowboy in L.A.” look, because of the juxtaposition of old Wild West dude meets new-fangled 21st century life and architecture.
Or something like that. He totally pees on a wall and makes his horse watch him, by the way. Them cowboys were pervs.