Whose bright idea was it to film Yeasayer’s new video for “Longevity” inside a church? The house of God is no place for the demonic vocals and brain shaking beat of this awesome track. Have we learned nothing from our friends Pussy Riot?
In the video, the band sets up to put on one HELL of a performance. Literally. As the song booms along, front man Chris Keating ages faster then Alec Baldwin and Geena Davis in Beetlejuice. It’s both groovy and compelling just like the record it hails from. “Longevity” is off their latest album Fragrant World, which is out now.
As the Summer progressed it became evident as more albums were announced that August, September, and October would be three of the most impressive months for new albums in recent years.
For me to list them all would take too much time, but close to the top of this list is Yeasayer’s highly-anticipated third album Fragrant World, an album with a lot of ground to cover if it’s to match the critical acclaim of its predecessor Odd Blood.
Early reviews of the album seem to suggest that they’re onto something with tracks such as “Longevity” and “Henrietta” generating a good amount of buzz, and showing that they haven’t lost their experimental electronic quirk. I’m making my way through my first listen of it now and where Odd Blood had some huge tracks that could propel the band onto mainstream radio, Fragrant World seems to have replaced the “hits” with more in-depth songs that you can lose yourself in for weeks.
This morning Yeasayer made a boo boo. They dropped the video for their new track “Longevity” even though it wasn’t supposed to come out until this afternoon/evening.
If you were one of the ones lucky enough to have caught it before it was removed, you’ll know that it’s got Yeasayer’s off-the-wall brand of electronic indie-pop written all over it, though it’s not as frantic and fizzing as some of their older tracks.
“Longevity”, along with “Henrietta”, is taken from their new album Fragrant World, out on August 21st via Secretly Canadian.